Holiday Inn Leeds Garforth has today reopened, unveiling a new look and feel along with an improved guest experience.

The hotel’s upgrade is part of the $1 billion global relaunch of the Holiday Inn brand family (Holiday Inn and Holiday Inn Express hotels) to create a more contemporary environment, increase quality and drive consistency across over 3,200 hotels around the world.

Holiday Inn is maintaining its heritage of providing a comfortable, relaxed atmosphere by focusing on the elements that matter most to guests, including a relaxed service culture and improved bedding to help guests get a great night’s sleep.

The first sign that a hotel has completed changes both inside and out greets you before you’ve even entered the building: Holiday Inn’s iconic logo has had a makeover – its first major change since the brand launched more that 50 years ago.

The contemporary feel continues inside where Holiday Inn guests will be welcomed by a scent unique to Holiday Inn properties plus a signature music programme which changes from an upbeat to a relaxing tempo at different times of the day.

Peter Dodd, General Manager of the Holiday Inn Leeds Garforth commented: “The market has changed since Holiday Inn first ruled the roadside 50 years ago and, as the world’s favourite hotel brand, we brand, we need to continue to evolve to respond to the changing needs of today’s business and leisure guest.”

“Our research showed that our guests want thing a certain way; great beds, great showers and fantastic service with a more up-to-date look throughout the hotel. Holiday Inn Leeds Garforth’s relaunch is part of this worldwide programme. We’re confident our new image will help us exceed the expectations of our guests.”

The hotel also offers 144 bedrooms, 19 meeting rooms accommodating 2-350 delegate, full leisure and wifi and air conditioning throughout.

The global relauch was announced in October 2007 and is on track to be completed by the end of 2010. As part of this process all Express by Holiday Inn hotels will become Holiday Inn Express hotels to create global consistency. In the interim, as the hotels implement the relaunch both the existing and new Holiday Inn brand family identities will be used.

For more information or to make a reservation visit www.hileedsgarforth.com or call 0044 113 286 6556.