The Holiday Inn Express Bradford City Centre has relaunched, unveiling a new look and feel along with an improved guest experience.

The hotel’s upgrade is part of the $1 billion global relaunch of the Holiday Inn brand family (Holiday Inn & Holiday Inn Express Hotels) to create a more contemporary environment, increase quality and drive consistency across over 3,200 hotels around the world.

Holiday Inn is maintaining its heritage of providing a comfortable, relaxed atmosphere by focusing on the elements that matter most to guests, including cultivating a relaxed service culture and improved bedding by introducing pillow options which help guests get great nights sleep.

The first sign that a Holiday Inn Express hotel has completed changes both inside and out greets you before you’ve even entered the building; the iconic logo has had a makeover – the first major change since the Holiday Inn brand launched more than 50 years ago.

The contemporary feel continues inside where Holiday Inn Express guests will be welcomed by a scent unique to Holiday Inn Express properties plus a signature music programme which changes from an upbeat to a relaxed tempo at different times throughout the day.

Kirsti Wilkinson, General Manager of the Holiday Inn Express Bradford City Centre, commented that:
“The market has changed since Holiday Inn first ruled the roadside 50 years ago and, as the world’s favourite hotel brand, we need to continue to evolve to respond to the changing needs of today’s business and leisure guests”.

“Our research has shown that our guests want things in a certain way; great beds, great showers and fantastic service with a more up-to-date look throughout the hotel. Holiday Inn Express Bradford City Centre’s relaunch is part of this worldwide programme. We’re confident that this will help us exceed the expectations of our guests.”

The hotel boasts 120 bedrooms, including a twin, double, family and accessible rooms. There is also plenty of onsite car parking and Wi-Fi throughout the hotel as well as four air-conditioned meeting rooms.

The global relaunch was announced in October 2007 and is on track to be completed by the end of 2010. As part of this process all Express by Holiday Inn Hotels will become Holiday Inn Express hotels to create global consistency. In the interim, as the hotels implement the relaunch in both the existing and new Holiday Inn brand family identities will be used. To find out more about the relaunch visit www.ihg.com/corporate .

For more information or to make a reservation please visit www.ihg.com or call 0871 423 4942.

For further information on the Holiday Inn Express Bradford City Centre please visit www.hiexpressbradford.co.uk or call us on 01274 302100.