Emblazoned with the message “Always enjoy FREE Breakfast” team members from the Express by Holiday Inn Bradford City Centre handed out free Breakfast bags to hungry commuters at Bradford Forster Square train station this morning dressed as Christmas Elves and a Christmas Tree to launch it’s Christmas party night accommodation rates and to remind commuters that Breakfast is always included in the room rate.

The initiative also helped to raise awareness of the importance of breakfast and fortify those who may have skipped the meal before heading for work. Research recently conducted by Express by Holiday Inn showed that workers failing to eat a proper breakfast are costing the UK economy a staggering £22bn every year – equivalent to 923 million lost man hours – thereby demonstrating the importance of including the first meal of the day in your morning routine.